At the ICCO Global Summit in Istanbul, Onur Varol, assistant professor at Sabanci Univeristy, speaks to Rebecca Pardon about social media's bot problem and what this means for reputation management.
At the ICCO Global Summit in Istanbul, Rebecca Pardon speaks to Erdinc Ergenc, senior financial journalist at Forbes Turkey, on how the medium for getting messages across, and controlling the narrative, is drastically changing for companies.
According to the new report from The Group, increasing numbers of people are seeking information from FTSE100 companies via social media, but while many companies have invested in social media communications, a significant proportion have yet to respond adequately.
Despite the loss in value of European bank brands this year, HSBC has come in at the top of the Brand Finance Banking 500, due to its international focus.
On Tuesday 24 January, VMA Group presented the Business Leaders in Communications Study 2012, which the group hopes will establish the first industry benchmarking standard to help corporate communicators with performance management.
