Amanda Coleman, director at Amanda Coleman Communication, considers why PR needs to shift from being all about image, to focusing on genuine trust-building. Amanda is author of 'Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand'.

Måns Flodberg, founder and deputy CEO at Modular Finance, explains the value of being a Primary Information Provider and why choosing the right one for your company matters.

From emerging technologies to hybrid working, new trends are transforming the way we work. Jennifer Sproul explains why internal communications is the vital function at the heart of organisational resilience. This article is from Communicate magazine's print issue.