FEATURES
Amanda Coleman, director at Amanda Coleman Communication, considers why PR needs to shift from being all about image, to focusing on genuine trust-building. Amanda is author of 'Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand'.
Måns Flodberg, founder and deputy CEO at Modular Finance, explains the value of being a Primary Information Provider and why choosing the right one for your company matters.
FEATURES FILTERS
IWM, formerly Imperial War Museums, tells the story of how British lives have been affected by war since the early 20th century.
Certain brands take on iconic status, becoming synonymous with not only a product but a whole industry so how do the underdogs make themselves heard? David Benady reports
Taking on the National Lottery, even for a powerful media mogul such as Richard Desmond, is a David and Goliath struggle.
The University of Westminster is busy establishing itself as a leading force in UK academia, and the woman behind its communications is the boundlessly energetic Sarah Carthew.