In a permanently connected world, a business might succeed or fail on the strength of its reputation.

“Blogging and tweeting from the CEO are nice in theory but in reality these blogs are little more than vanity projects, with little value for stakeholders.

Social media is certainly transforming relations with external stakeholders – but is it having the same effect on internal communications? Steve Doswell, chief executive of the Institute of Internal Communication, says it is On the face of things, social media seems to be having a near-revolutionary impact on businesses and internal communicators: • Social networking has already directly influenced how some industrial disputes have been organised.