Sparkling water brand, SodaStream International , has rolled out a new campaign that highlights the environmental dangers of single-use plastic bottles, using animation and the voice of world famous British rock singer and songwriter, Sir Rod Stewart.

There is a discouraging fact of trust in the media, in companies and in charities that has grown recently. Scandal’s like that of Oxfam’s in May, and the ways in which they are reported in the media, have not helped to change that.

Despite climate change’s minimal impact on the mild weather in the UK, UK businesses have no excuse for not being environmentally conscious. The Heathrow Express will no longer give excuses, just proof.

Instagram has arguably become the quintessential social platform for product placement, becoming an important part of businesses’ marketing strategies and a tool optimised for customer engagement.

Talking about the inevitable end every person will face may not be the happiest of topics, it is however important. Everyone is going to die at some point.

UK charity British Heart Foundation (BHF) has highlighted the importance of CPR knowledge in case of an emergency outside of hospital by collaborating with social and creative agency eight&four. The campaign was scheduled to coincide with 'Restart a Heart Day.’.

Following the merger of the Association of Professional Political Consultants (APPC) members with the Public Relations and Communications Association (PRCA), a new Public Affairs Board has commenced to establish a united and powerful voice for the organisation in the industry.

November is here, which means Movember is here as well. The annual event that encourages men to grow their moustaches during the month of November to raise awareness of men's health issues, has become popular in recent years.Each year, the charity communicates from a unique and innovative standpoint to encourage awareness of men’s health issues and donations to the charitable cause.

There is a glorious mystique around the music industry, keeping what happens behind the scenes, an enigma. It may keep the audience intrigued, however the transparency of the business as a whole suffers, creating questions, especially regarding fiscal policy.