Within British small and medium enterprises (SMEs), there is a gap in perceived employee engagement between senior managers and non-managers.
When public opinion drastically opposes everything a brand has historically stood for, its positioning and communications are drawn into question. For tobacco brands, the rise in e-cigarettes and healthier lifestyles has forced companies to think about their positioning around smoking and, in some cases, contradict their histories in order to prepare their brands for the future.
Red Hot Penny, the retail search marketing agency, examined the social media platforms of 110 of the UK’s largest high street retail chains that have physical shops at over 10 locations, releasing a report called ‘The Social Scorecard: High Street Fashion & Accessories 2018.’.
Event and visual communication association EVCOM has announced finalists in the agency categories for the company’s Industry Awards 2018. For 10 of the companies appearing on the shortlist, it is the first time they have entered the competition.
An organisation’s reputation is as vital to its survival as the quality of the products or services it offers. To build its reputation, Bupa Global, the international health insurance arm of Bupa, has revealed its sponsorship of ‘Modern Couples: Art, Intimacy and the Avant-garde,’ the Barbican Art Gallery’s new art exhibition.
Mental health is an issue that increasingly concerns business. With fast-paced, demanding jobs and high-intensity programmes, employees often don’t get the opportunity for self-care.
Despite the stubborn denial of climate change – often by those in positions of authority – it has become more popular for companies to demonstrate an environmentally conscious business strategy. This not only helps brands appeal to Millennials – who are largely well-informed and environmentally aware – but also make an impact on the environment for the better.
New research unveils the reasons for hiring interim marketing and communications professionals. The ‘Bridging the Gap’ report, a survey carried out by international recruitment specialist for communications, VMAGroup, reveals that almost a third (32%) of interim assignments are focused on business change programmes.
Changing consumer attitudes are forcing companies to invest in digital makeovers that better reflect their brands and what they stand for.
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