Sister creative agencies RAPP UK and Code have utilised its specialised data and technology divisions to drive the reforestation of critical ecosystems. The innovative move works to tackle climate change and raise awareness of its joint sustainability programme.
Roland DG, a digital printing solutions provider, has developed the world’s first press release printed onto a dress. This campaign puts a creative spin on the use of comms channels for brands operating in the fashion, textiles, and printing industry.
French disability association, APF France, worked with creative agency, Babel, to create a video campaign highlighting the exclusion faced by people with disabilities.
A study from internet service provider, Zen Internet, has identified a permanent shift towards off-premise data centres. Technology infrastructure is no longer required to support full capacity, leading off-premise tools to become a top point of investment over the next 12 months.
A digital consumer behaviour report from Avery Dennison, a retail branding and information solutions provider, reveals that over 60% of consumers want more transparency about the production journey their clothes. To stand out in the sustainability market, brands must adopt digital solutions to provide a more convenient way to shop green.
Strategic communication and change management consultancy, Williams Nicolson, has conducted industry research to identify the top trends that will shape decision making and business strategy for communicators and CEOs in 2022.
The Public Relations and Communications Association has released findings from its ‘Plan B’ Pulse Check, looking at the impact of new Covid-19 measures on the PR industry. It reveals that 50% of PR bosses and in-house leaders expect the government’s latest measures to have little or no impact on business operations.
B2B marketing and advertising agency, Stein IAS, has launched a new campaign in partnership with Message Community Grocery and MEND Hunger Relief network to raise awareness of childhood hunger.
The Event and Visual Communication Association (EVCOM) hosted its annual Fellowship Awards Lunch, which recognised three fellows for their contribution to the communications industry.
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