Carrefour, the French multinational retail corporation, has put solidarity at the heart of its 2021 Christmas campaign. The video creative devised by Publicis Conseil tells the story of the brand’s donations to food associations across France.

Research from Treasure Data, an enterprise customer data platform, reveals that just 26% of branded content received by UK consumers is deemed relevant to its audience, despite an increase in data collection since pre-pandemic levels. These findings work to highlight the potential consequences for brands underutilising or misusing consumer data.

Instagram has launched a new campaign with the Cybersmile Foundation, a non-profit organisation committed to digital wellbeing and tackling bullying and abuse online. The creative aims to encourage young people to be kinder online and become a digital ally, while also positioning Instagram as an active campaigner for social change.

Creative agency, BBH London, worked with the Jiyan Foundation for Human Rights to create a mobile billboard campaign targeting the world’s top CEOs including Jeff Bezos and Elon Musk. The campaign aimed to inspire business leaders to invest in support for survivors of terrorism, domestic violence, war, and genocide.

The winners of the Corporate Content Awards North America 2021 have been announced, setting the benchmark for the way organizations use content to reach their corporate audiences.

Qualtrics, an experience management business, released findings from its 2022 Global Consumer Trends report. The research found that 70% of people in the UK had a poor customer experience in 2021, putting an estimated 6.5% of revenue is at risk.

The Valentin Haüy Association worked with creative agency, We Are Social France, to create the ‘Lol for Blind’ initiative on World Disability Day. The Twitter-focused campaign worked to promote accessibility for the blind and visually impaired and enable them to experience the joy of memes.

The RAF worked with Engine Creative to develop its first entirely CGI-generated recruitment campaign targeting the next generation of engineers.

Global technology consultancy, Thoughtworks, conducted research into the relative benefits of office, hybrid and home working. The survey revealed that just 28% of employees think UK businesses do enough to support diversity, equity and inclusion (DEI) in the workplace, with disability progress being the biggest concern for 40% of UK workers.