FEATURES
Amanda Coleman, director at Amanda Coleman Communication, considers why PR needs to shift from being all about image, to focusing on genuine trust-building. Amanda is author of 'Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand'.
Måns Flodberg, founder and deputy CEO at Modular Finance, explains the value of being a Primary Information Provider and why choosing the right one for your company matters.
FEATURES FILTERS
When the person at the head of an organisation is an inept communicator, the communications practitioner is presented with an unusual problem: how to mitigate the damage and make sure audiences are engaged.
The group communications director of 3i brings a mathematical diligence to the role – and still finds the time to immerse himself in charitable concerns.
After a boom in membership, Social Enterprise UK realised it had an organisational identity that outstripped its brand.
