Edelman, Golin and Weber make the cut in Cannes PR Lions shortlist, including to new ‘Use of humour’ category.

The Cannes Lions International Festival of Creativity has burst back onto the scene to the tune of clinking rosé glasses and cameras snapping. Among those shortlisted in this year's PR Lions category are firms Edelman, Weber Shandwick and Golin.

Golin, London has seen its Specsavers campaign, ‘The misheard version’, shortlisted across categories including ‘Innovative use of influencers/creators’, ‘Content creation and production’ and the new ‘Use of humour’ category, which hopes to restore humour into advertising. The new category looks for examples of "wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences", according to the awards criteria. 

Edelman’s London office has seen the firm shortlisted in several categories for Dove’s ‘Code My Crown', Heinken’s ‘The Social Swap’ and ‘The Bar Experience’ and for its data, research and analytics work for DP World’s ‘The Move to -15’. Its global offices were shortlisted across further categories, including Edelman Toronto’s ‘SHT’ campaign for Ikea Toronto.

Also making the shortlist was Weber Bogota and McCann Bogota for Banco de Botoga’s 'What Happened at Bank of Bogota’s Year End Party?' campaign. 

The full shortlist can be found on the Cannes Lions website.