WEDNESDAY 9 MAR 2022 12:00 PM

CORPORATE CONTENT AWARDS EUROPE 2022 SHORTLIST ANNOUNCED

The shortlist for the Corporate Content Awards Europe 2022 has been announced, highlighting the work of organisations that have demonstrated excellence in corporate storytelling and the use of narrative.

Since launching in 2018, the Corporate Content Awards have celebrated the use of narrative and storytelling techniques in corporate communications across Europe. Last year’s 'Best corporate storyteller' award was given to an organisation for the stories it told, while the prestigious Grand Prix was honoured for the way it told, and delivered, stories.

To build and maintain a solid corporate reputation, organisations must adopt precision, creativity, and diligence in its communications, across owned, earned and bought media. This year’s shortlisted entries include the use of social media, video, CSR partnerships, print, audio, blogs, internal communications and more.

Andrew Thomas, publisher of Communicate magazine and founder of the awards, says, “Companies make tangible relationships with their various stakeholders through the oldest method of communication - storytelling. This year’s entries showed a high standard of creative work and excellent results in the delivery of their content. Congratulations to those shortlisted.”

The awards ceremony will take place on 20 April 2022 at the Brewery in Central London. To book your place, visit the reserve a table page here or call the events team on +44 (0)20 3950 5356.

The full shortlist for Corporate Content Awards Europe 2022 is as follows:

Best content campaign to assist with corporate positioning
AAC Clyde Space and Bladonmore
Deutsche Bank and Studio 2br
Iberdrola and Headland Consultancy
ISG
KPMG
Legal & General and Fresh Air Production
Stater InMotion and Cognito

Best content campaign to assist with reputation management
Greater Anglia
Philip Morris International

Best content targeted to the CSR community
Deutsche Bank and Studio 2br
Megalac and OST Digital
Patron Capital Partners and SEC Newgate
United Nations World Food Programme and Hurricane

Best content targeted to the investor audience
AAC Clyde Space and Bladonmore
CFA Institute and Living Group
Deutsche Bank and Studio 2br

Best content targeted to the internal audience
Applus
Applus - Appeople
JTI and Ignis
KPMG
Livv Housing Group
Vue Cinemas with Through The I and Tigerbond

Best use of video
Embraer and Gravity Global
LNER
Post Office and Boldspace
The Craft Irish Whiskey Company and The Craft Distillers Group
UNHCR and Casual Films
United Nations World Food Programme and Hurricane

Best use of digital
AngloAmerican
Embraer and Gravity Global
Kingfisher Group and becg
LNER
Royal Institution of Chartered Surveyors and Sunday

Best use of animation
Toyota Research Institute, Inc and Turnthepage
UNHCR and Casual Films

Best use of print
Livv Housing Group
Ocado and Sunday

Best use of audio and podcasts
ABB and Fresh Air Production
Legal & General and Fresh Air Production
Stanford GSB and Lower Street
Vestiaire Collective and Fresh Air Production
Vodafone UK and Listen
WWF and Fresh Air Production

Best use of visual property
Hausfeld and Living Group
PwC and Brunswick Creative

Best use of celebrity or influencer
WWF and Fresh Air Production

Best corporate blog
Greater Anglia
Paysafe
Worldline and TEAM LEWIS

Best content-driven brand created community
CFA Institute and Living Group
JTI and Ignis

Best user-generated content (employee)
Applus
LG Information Display Europe and TEAM LEWIS
LNER

Best user-generated content (stakeholder)
Adobe and Casual Films

Best use of content in a live or experiential setting
Alibaba and Through The I
Johnnie Walker Princess Street and BRC Imagination Arts
LNER
Software AG
Want Some Media

Most creative use of owned media channels
EPAM
Software AG

Best branded content publication
EPAM Continuum - Consumer Banking Report
EPAM Continuum - Consumers Unmasked
Hewlett Packard Enterprises and Lower Street
Ocado and Sunday
Stanford GSB and Lower Street

Best branded content site
Hausfeld and Living Group
KPMG
Royal Institute of Charted Surveyors and Sunday

Best use of data
iCrossing UK
Post Office and Boldspace
State Street Global Advisors and Living Group

Best use of content in a social context
Embraer and Gravity Global
LNER
P&O Cruises and Sunday

Best one-off content campaign
The Craft Irish Whiskey Company and The Craft Distillers Group

Best long-term use of content
Embraer and Gravity Global
Iberdrola and Headland Consultancy
Shell and Edelman

Best corporate content during Covid-19
Alibaba and Through The I
LNER
Oxford Sparks and Scriberia
Paysafe

Winners of the ‘Best Corporate storyteller’ and the ‘Grand prix’ will be announced on 20 April 2022.