A recent poll reveals that marketing departments are the most likely to own a company’s social media strategy, closely followed by PR or communications departments with HR departments in third place.
‘Complexity of Multi-media Effects’ is a new report funded by the Marketing Science Institute (MSI), a non-profit organization which supports academic research in marketing science theory and business practice.
LBi took home the prize for Digital agency of the year last night at the second annual Digital Impact Awards in London, as 400 attendees celebrated the best work in digital communications for 2011.
Blackberry users had a frustrating week in October, facing not only the collapse of services across EMEA and then the Americas, but the silence of those responsible.