A drp white paper on the practice of communications has been debated in parliament by the All-Party Parliamentary Group (APPG) chaired by MP James Heappey. The report, ‘Perception vs. Reality,’ describes the dissonance between what’s stated and what’s practiced in corporate communications.

Sparkling water brand, SodaStream International , has rolled out a new campaign that highlights the environmental dangers of single-use plastic bottles, using animation and the voice of world famous British rock singer and songwriter, Sir Rod Stewart.

The Home Office has launched a campaign to raise awareness of hate crimes. Unfortunately according to law enforcement officials, hate crimes cannot be realistically enforced because of massive ongoing cuts to police departments, nationwide.

A nominee for the 2018 Digital Impact Awards, Vismedia works across immersive experiences, including AR and VR. Scott Shillum discusses the value of video in this context.

There is a discouraging fact of trust in the media, in companies and in charities that has grown recently. Scandal’s like that of Oxfam’s in May, and the ways in which they are reported in the media, have not helped to change that.

Despite climate change’s minimal impact on the mild weather in the UK, UK businesses have no excuse for not being environmentally conscious. The Heathrow Express will no longer give excuses, just proof.

Corporate partnerships, sponsorships and CSR activities are becoming ever more integral to a business’ core operations. This has made the communications surrounding these programmes more challenging, more creative and more important than ever before.

The best corporate content tells a story. It explores a brand positioning. It fascinates. It excites. Those on the shortlist for this year’s Corporate Content Awards exemplify best practice in the development, creation and implementation of storytelling, narrative and content.

For many corporate communications teams, employees are one of their most important audiences. Often cited as an organisation’s most valuable assets, employees are the face of the brand and have the potential to be the most passionate of brand ambassadors. For those companies that communicate effectively with these internal stakeholders, they see benefits not only in terms of engagement, but also on the bottom line.