Public relations has changed. That much is apparent based on the CIPR National Conference programme. Not only were traditional PR practitioners on the docket – like Lansons’ Tony Langham – but so too were HR experts, governmental digital pros, researchers and planners, and futurists.

UK-based corporations have, once again, ranked below their European counterparts in terms of digital communications. Each year, corporate comms consultancy Comprend examines the corporate websites of 900 companies globally, including the UK’s largest 200 and Europe’s 500 largest companies by market capitalisation.

American fast food chain Wendy’s has its social media strategy down pat. It takes a personable, funny and somewhat antagonistic approach to its tone of voice. It gets involved in cultural events, talks to celebrities and normal people alike and positions the brand as a challenger in its industry.

This may prove to be a seminal year for annual reporting professionals. With the implementation of the European Single Electronic Format (ESEF), reporting is becoming more digital-first and focusing more on the needs of the investor and analyst. Communications professionals gathered at a conference in London on Friday to discuss the challenge this – and other changes – pose to the annual report.

Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag.

Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag.

Seven is an auspicious number. Lucky for many, it also features heavily in scripture, Harry Potter and astronomy, to name just a few. In the UK PR industry, it now plays a role in a key shift between the two major professional bodies representing communicators in the UK, the PRCA and CIPR.

Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag.

Every week, Communicate will examine the highlights in film communications and content. For more from #CommunicateLens, follow @Communicatemag.