For the first time in the four-year history of the PRCA’s In-house Benchmarking Report, in-house teams reported that their primary role is focused on reputation management, rather than awareness.
B Corporation, a certification for socially-minded businesses, has expanded into the UK. A B Corp commits to harnessing the power of business as a force for good and aims to redefine success in business.
Some of the world’s most influential brands come from North America – Apple, McDonald’s, GE, TD, Corona, Coca-Cola – and many of the regional or national brands across the continent swiftly become global in nature.
It goes without saying that ensuring the general wellbeing of employees goes some way towards engaging them in their work, but research shows that many organisations struggle to measure and improve upon wellbeing in their own workplaces.
