The ‘Shape Tomorrow’ report from consumer intelligence company, Talkwalker, looks at the ways in which consumer connections can be used to shape the future of a brand. It reveals that brands currently achieving customer-centricity are growing three times faster than the industry average.

Fragrance brand, Paco Rabanne, has worked with creative agency, Impero, to launch a new corporate engagement campaign raising funds to support new artists with mentorship and financial support.

The Public Relations and Communications Association and the International Communications Consultancy Organisation have launched a new initiative to coordinate volunteer communications activity for the people of Ukraine.

Research from brand valuation and strategy consultancy, Brand Finance, reveals Russia’s reputation has declined by 19%, while Ukraine’s familiarity is up by 44% compared to last year. The results highlight the difference in global attitudes towards Russia’s invasion of Ukraine, with respondents in China and India being more supportive of Russia’s position.

Two thirds of women in the UK believe their organisation is ‘behind’ when it comes to gender equality, according to research from global technology consultancy, Thoughtworks. Career prospects, personal development, and parental support were identified as some of the key issues standing in the way of gender equality.

Non-profit civic start-up organisation, the Good Lobby, and Progressive Shopper, a political contributions tracker, have launched the Ukraine Corporate Index to help stakeholders track corporate responses to the crisis in Ukraine.

Creative agency, Brothers & Sisters, has announced that it will invest all its future profits into the work of charities and non-profit organisations. The simple launch video aims to raise awareness of the agency’s transformation into a social enterprise.

The PRCA and ICCO have warned its members against working with Russian organisations on the sanctions list. It has also announced a blanket ban on award entries from Russian organisations and individuals.

Research from visual e-commerce platform, iStock, reveals that two out of every three women in the UK still experience bias. This International Women's Day, Dr Rebecca Swift, global head of creative insights at iStock looks at how businesses can be more inclusive in their communications and help combat gender bias.