FEATURES
Amanda Coleman, director at Amanda Coleman Communication, considers why PR needs to shift from being all about image, to focusing on genuine trust-building. Amanda is author of 'Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand'.
Måns Flodberg, founder and deputy CEO at Modular Finance, explains the value of being a Primary Information Provider and why choosing the right one for your company matters.
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Today, an expression of your business’s vision is part of the standard fodder for a dotcom’s 'about us' section. It’s often not a major focus in creating website content, the copywriter just tweaks preexisting corporate boilerplate text on vision and business strategy. But there is value in taking a step back to make sure you have really captured your ‘vision thing,' and have it in the right form on your website.
With the launch of ‘Take Pride’, Sheila Parry has explored what it means to have pride in what you do and has written a practical framework to create those conditions at work. She presents the case for putting individual interests firmly on a par with organisational goals and explains why communications and HR professionals are best placed to drive a movement of cultural change
Meeting and exceeding expectations of client service is a constant challenge in comms. But, asks purpose-led consultancy Cohesive, how can service delivery be more than an empty promise?