PUBLIC RELATIONS CELEBRATES AT PRCA AWARDS
At a time when public relations is having its value questioned by clients, by pundits, by the industry itself, last night’s PRCA Awards allowed the industry to shine for its success in communications and stakeholder relations. The winning campaigns and organisations stem from a range of sectors, sizes and types, highlighting the diversity of PR’s capabilities as an industry.
PR teams from Prostate Cancer UK – which won ‘Public Sector/Charity In-house Team of the Year’ – and William Hill, for ‘Private Sector In-house Team of the Year’ took home the two most prominent awards of the evening while Rethink Mental Illness for #FindMike and MHP Communications and Christmas Tinner won ‘Campaign of the Year.’
Government communications director Alex Aiken tweeted, “Alex Stuart Aiken @AlexanderAiken Great to see @CityWestminster taking value for money award at #PRCAawards for City Save initiative,” after the Westminster City Council took home the ‘Public Sector, Value for Money’ award for it’s City Save campaign.
One of the country’s public relations successes of the last year, the #FindMike campaign that reunited Jonny Benjamin with the man who talked him out of committing suicide, was named ‘In-house Campaign of the Year.’ The PR campaign saw Rethink Mental Illness’ hashtag go viral until, ultimately, ‘Mike’ was tracked down while simultaneously raising awareness for mental health issues and wellbeing.
The night’s big winners on the consultancy side include Ogilvy Public Relations which nabbed the coveted ‘Large Consultancy of the Year’ prize while Harvard PR took home the ‘Medium Consultancy of the Year’ Award and Capella PR was named ‘Small Consultancy of the Year.’
The full list of winners is below:
Corporate, Financial and Investor Relations Award
Consultancy: Brands2Life
In-house: Nationwide Building Society – Bringing Mutuality to the Heart of the City
Health and Wellbeing Award
Consultancy: Pegasus & markettiers4dc – Slime Watch
In-house: Royal National Institute of Blind People (RNIB) – I Am Here Campaign
Digital and New Media Award
Consultancy: MHP Communications – Christmas Tinner
In-house: Battersea Dogs & Cats Home – Cat Takeover
Broadcast Award
Consultancy: Slater Gordon & markettiers4dc – Slater & Gordon
Media Relations Award
Consultancy: Brands2Life – Rentokil Pestaurant - 'Turning up the Heat on London's Pests'
In-house:
Internal Communications Award
Consultancy: Cater & Co. The Social Kinetic – NHS Change Day
In-house: Nationwide Building Society – Being Number One
Consumer Award – High Budget
Consultancy: Shine Communications – Lil-Lets Let's Talk
Consumer Award – Low Budget
Consultancy: Hope&Glory PR – Big Bang Experiments
Consumer Award
In-house: British Airways – British Airways A380 and 787 Aircraft Launches
Public Sector, Value for Money Award
Consultancy: Claremont Communications – Tomorrow's Engineers Week
In-house: Westminster City Council – City Save: Promoting Value for Money in Difficult Times
Not-for-profit and Charity Award
Consultancy:
In-house: Rethink Mental Illness – #FindMike
Business to Business Award
Consultancy: Good Relations – Airbus Global Comfort Campaign
In-house: Visa Europe – Slovakia: A Hero Market for Mobile Payments
Corporate Social Responsbility Award
Consultancy: M&C Saatchi PR – Ocado: Britain's Next Top Supplier
In-house: Vodafone Group External Affairs – Connected Women, Vodafone Foundation
Technology Award
Consultancy: Fever – Launch of the Playstation4
Crisis and Issues Management Award
Consultancy: Lansons and Influence Associates – Stobart Group Issues Management
In-house: Inmarsat – Malaysia Airlines Flight MH370 Disappearance
International Campaign Award
Consultancy: Ogilvy Public Relations – The Burger that will Change the World
In-house: Vodafone Group External Affairs – Vodafone Law Enforcement Disclosure Report
Automotive Award
Unity & Hyundai – The Hyundai Fuel Cell Farm
Campaign of the Year
Consultancy: MHP Communications – Christmas Tinner
In-house: Rethink Mental Illness – #FindMike
Specialty Consultancy of the Year Award
Pegasus
International Consultancy of the Year Award
Ketchum
Young Communicator of the Year Award
Ian Cubbon – Mischief PR
In-house Professional of the Year Award
Anneka Dew – Manning Gottlieb OMD
Consultancy Head of the Year Award
Helena Bloomer – DeVries SLAM
Mark Mellor, Outstanding Contribution Award
Chris McLoughlin – Inmarsat
In-house Team of the Year – Public Sector and Charities Award
Prostate Cancer UK
In-house Team of the Year – Private Sector Award
William Hill
New Consultancy of the Year Award
Alfred
Small Consultancy of the Year Award
Capella PR Ltd
Medium Consultancy of the Year Award
Harvard PR
Large Consultancy of the Year Award
Ogilvy Public Relations