WEDNESDAY 12 NOV 2014 10:58 AM

PUBLIC RELATIONS CELEBRATES AT PRCA AWARDS

At a time when public relations is having its value questioned by clients, by pundits, by the industry itself, last night’s PRCA Awards allowed the industry to shine for its success in communications and stakeholder relations. The winning campaigns and organisations stem from a range of sectors, sizes and types, highlighting the diversity of PR’s capabilities as an industry.

PR teams from Prostate Cancer UK – which won ‘Public Sector/Charity In-house Team of the Year’ – and William Hill, for ‘Private Sector In-house Team of the Year’ took home the two most prominent awards of the evening while Rethink Mental Illness for #FindMike and MHP Communications and Christmas Tinner won ‘Campaign of the Year.’

Government communications director Alex Aiken tweeted, “Alex Stuart Aiken @AlexanderAiken Great to see @CityWestminster taking value for money award at #PRCAawards for City Save initiative,” after the Westminster City Council took home the ‘Public Sector, Value for Money’ award for it’s City Save campaign.

One of the country’s public relations successes of the last year, the #FindMike campaign that reunited Jonny Benjamin with the man who talked him out of committing suicide, was named ‘In-house Campaign of the Year.’ The PR campaign saw Rethink Mental Illness’ hashtag go viral until, ultimately, ‘Mike’ was tracked down while simultaneously raising awareness for mental health issues and wellbeing.

The night’s big winners on the consultancy side include Ogilvy Public Relations which nabbed the coveted ‘Large Consultancy of the Year’ prize while Harvard PR took home the ‘Medium Consultancy of the Year’ Award and Capella PR was named ‘Small Consultancy of the Year.’

The full list of winners is below:

Corporate, Financial and Investor Relations Award

Consultancy: Brands2Life

In-house: Nationwide Building Society – Bringing Mutuality to the Heart of the City

Health and Wellbeing Award

Consultancy: Pegasus & markettiers4dc – Slime Watch

In-house: Royal National Institute of Blind People (RNIB) – I Am Here Campaign

Digital and New Media Award

Consultancy: MHP Communications – Christmas Tinner

In-house: Battersea Dogs & Cats Home – Cat Takeover

Broadcast Award

Consultancy: Slater Gordon & markettiers4dc – Slater & Gordon

Media Relations Award

Consultancy: Brands2Life – Rentokil Pestaurant - 'Turning up the Heat on London's Pests'

In-house:

Internal Communications Award

Consultancy: Cater & Co. The Social Kinetic – NHS Change Day

In-house: Nationwide Building Society – Being Number One

Consumer Award – High Budget

Consultancy: Shine Communications – Lil-Lets Let's Talk

Consumer Award – Low Budget

Consultancy: Hope&Glory PR – Big Bang Experiments

Consumer Award

In-house: British Airways – British Airways A380 and 787 Aircraft Launches

Public Sector, Value for Money Award

Consultancy: Claremont Communications – Tomorrow's Engineers Week

In-house: Westminster City Council – City Save: Promoting Value for Money in Difficult Times

Not-for-profit and Charity Award

Consultancy:

In-house: Rethink Mental Illness – #FindMike

Business to Business Award

Consultancy: Good Relations – Airbus Global Comfort Campaign

In-house: Visa Europe – Slovakia: A Hero Market for Mobile Payments

Corporate Social Responsbility Award

Consultancy: M&C Saatchi PR – Ocado: Britain's Next Top Supplier

In-house: Vodafone Group External Affairs – Connected Women, Vodafone Foundation

Technology Award

Consultancy: Fever – Launch of the Playstation4

Crisis and Issues Management Award

Consultancy: Lansons and Influence Associates – Stobart Group Issues Management

In-house: Inmarsat – Malaysia Airlines Flight MH370 Disappearance

International Campaign Award

Consultancy: Ogilvy Public Relations – The Burger that will Change the World

In-house: Vodafone Group External Affairs – Vodafone Law Enforcement Disclosure Report

Automotive Award

Unity & Hyundai – The Hyundai Fuel Cell Farm

Campaign of the Year

Consultancy: MHP Communications – Christmas Tinner

In-house: Rethink Mental Illness – #FindMike

Specialty Consultancy of the Year Award

Pegasus

International Consultancy of the Year Award

Ketchum

Young Communicator of the Year Award

Ian Cubbon – Mischief PR

In-house Professional of the Year Award

Anneka Dew – Manning Gottlieb OMD

Consultancy Head of the Year Award

Helena Bloomer – DeVries SLAM

Mark Mellor, Outstanding Contribution Award

Chris McLoughlin – Inmarsat

In-house Team of the Year – Public Sector and Charities Award

Prostate Cancer UK

In-house Team of the Year – Private Sector Award

William Hill

New Consultancy of the Year Award

Alfred

Small Consultancy of the Year Award

Capella PR Ltd

Medium Consultancy of the Year Award

Harvard PR

Large Consultancy of the Year Award

Ogilvy Public Relations