The Chartered Institute of Public Relations has, over the last few years, increased its call for members to participate in continuous professional development (CPD) It is the way we, as communications professionals, can assure our line managers that we are up to date, skilled and qualified to do the job at hand.
Big brands should take steps to protect their brand’s intellectual property online, Emily Andrews looks at the strategies for guarding brand reputation in this volatile space.
Engineering firm Kamstrup faced competition and communications challenges before turning to a rebrand and repositioning to better prepare for the future.
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